RED, Inc. Communication - Credibility


Today, a professionally designed and written on-line marketing or informational source is imperative to the success or expansion of any business or program. At RED, Inc. we build custom sites with a team of writers, graphic designers and programmers working together to build a site that fits the needs of our customers rather than the needs of a one size fits all template website.  Our designers and writers create a cyber site portraying your business as a leader in technology and innovation for all to see on the front-end, while our web development staff empowers our customers with a user friendly content management system (CMS) on the back-end to ensure their site is always up-to-date and fresh. Each site we design and build is programmed using responsive design to ensure your site views correctly on any device and web browser. For our government customers, we ensure full 508 compliance with all sites we develop. Whether it is a static site or complex site driven by a CMS, RED, Inc. can help you express your business and marketing strategy in a variety of ways, specifically directed at your core target audience or to the general web-surfing population. RED, Inc. can be your link, today, to tomorrow's on-line marketing future.

RED, Inc. received a contract in April of 2011 to redesign the website for the Sacramento Field Office of the U.S. Fish and Wildlife Service (USFWS). The USFWS produces a large variety of documents that are available to the public via the Internet, including news releases, ESA rules, recovery plans, habitat conservation plans, species accounts, and similar documents. Coding skills such as Cold Fusion are required under this contract. We are required to meet Section 508 compliance and other accessibility guidelines.

RED, Inc. staff continue to provide ongoing maintenance support to the USFWS Sacramento Field Office. In addition, RED, Inc. redesigned the Pacific Southwest Region website to mirror the design of the Sacramento Field Office. 

Image of U.S. Fish and Wildlife Service, Sacramento Field Office Redesigned Website

U.S. Fish and Wildlife Service

Sacramento Field Office Website Redesign

The previous site was cumbersome with links to other pages that did not have a consistent design, causing user confusion. A major task was to create a new look and layout for the website, while staying within established USFWS website branding requirements. The work involved converting more than 100 web pages to a new template, ensuring standardization and user friendliness. We created a back-end administrative area to allow the client to update a database that generates information on species found with the Sacramento Field Office’s jurisdiction.

We also handle day-to-day maintenance of the website such as repairing links and making requested changes to web pages in a timely manner. Based on RED, Inc.’s performance, the USFWS added funding to continue the contract for an additional year. In 2015, the company was awarded a new five-year contract to continue to provide services.